Carrie Underwood discusses bodyarmor deal

Country star Carrie Underwood signed an equity deal with sports drink maker Bodyarmor. She joins Sara Eisen to discuss her passion for sports. For access to live and exclusive video from CNBC subscribe to CNBC PRO: cnb.cx/2NGeIvi
One of country music’s biggest stars is getting in on the sports drink wars.
Bodyarmor announced on Monday that seven-time Grammy award winning singer Carrie Underwood will be its first celebrity endorser as the sports drink maker looks to broaden its appeal. As part of the deal, Underwood will get an undisclosed equity stake in the company and will appear alongside James Harden in Bodyarmor Lyte’s first-ever television campaign, debuting Monday during “The Bachelor.” She will also appear in advertising for Bodyarmor’s premium SportWater product.
“I have spent probably the past 15 years working on myself and falling more and more in love with health and fitness,” Underwood told CNBC. “So it just all ties it together and I love that I’ve been able to create this big web of health and fitness things going on in my life.”
Underwood joins an impressive roster of endorsers to the brand including NBA star James Harden, PGA golfer Dustin Johnson, MLB’s Mike Trout, pro tennis player Naomi Osaka and soccer star Megan Rapinoe. The late Kobe Bryant was one of the original investors in Bodyarmor and was instrumental in taking the brand mainstream.
Underwood said while she’s obviously not a professional athlete (although she jokes that singing can be hard physically, too), she believes she can help open doors for Bodyarmor by reaching a new audience.
“I get to talk to working moms and people like me because that’s what I do and that’s what I know,” she said.
“Carrie is what we’re seeing in a lot of consumers. ... She’s a mom and she’s a wife. She’s got two kids and she’s on the run, and she leads this hectic lifestyle and she has a need for healthy hydration,” said Mike Repole, CEO and founder of Bodyarmor.
Underwood said one of the things that was attractive about this deal is the fact that she was offered an equity stake in Bodyarmor.
“You want to be personally invested in the company being successful. It’s definitely a motivator just to be in it and be working and getting his product to as many people as possible,” she said.
Underwood’s business portfolio has grown rapidly over the last decade. The country singer first gained fame in 2005 after winning American Idol. She has gone on to sell more than 64 million records worldwide. She’s appeared in television, film, is the voice of NBC’s Sunday Night football and is also a best-selling author.
She’s also been very active in the fitness space. Nearly six years ago, she ventured into fitness apparel with the launch of CALIA, a workout line created exclusively for Dick’s Sporting Goods. The lifestyle brand has seen rapid success, becoming the second most popular women’s brand for the sporting goods retailer. In December, Dick’s introduced its first pop-up stores with the brand.
This year, Underwood introduced a fitness app called FIT52 in collaboration with her longtime personal trainer Eve Oreland. It was inspired by Underwood’s passion for an active lifestyle, she said.
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide.
The News with Shepard Smith is CNBC’s daily news podcast providing deep, non-partisan coverage and perspective on the day’s most important stories. Available to listen by 8:30pm ET / 5:30pm PT daily beginning September 30: www.cnbc.com/2020/09/29/the-news-with-shepard-smith-podcast.html?__source=youtube%7Cshepsmith%7Cpodcast

Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
www.cnbc.com/select/best-credit-cards/
#CNBC
#CNBCTV

评论 

  1. Samantha Alise

    Samantha Alise

    6 天 前

    Clone! Smh

    • Theresa Daniels

      Theresa Daniels

      5 天 前

      What clone?

  2. Ciaron Smith

    Ciaron Smith

    7 天 前

    She better not key my car.

  3. Ciaron Smith

    Ciaron Smith

    7 天 前

    0 talent.

    • Theresa Daniels

      Theresa Daniels

      7 天 前

      That’s funny,because she has more awards and accolades than you could shake a stick at. Do you even have any idea of who she is?If you do know who she is and you’re saying she has no talent then you’re deaf because she can sing way better than you ever could.

    • Brian Melnick

      Brian Melnick

      7 天 前

      LMAOOO do you even know who she is?

  4. RedCup Cup

    RedCup Cup

    7 天 前

    Legend!

    • Theresa Daniels

      Theresa Daniels

      6 天 前

      @Ciaron Smith Why should anyone care what you think? You obviously think that a woman can’t be successful on her own terms so you have to keep tearing her down for no reason at all. Go crawl back under the rock you came from.

    • Ciaron Smith

      Ciaron Smith

      7 天 前

      Nope!

  5. Michelle N. Sirca

    Michelle N. Sirca

    7 天 前

    She sort of to me, looks like Crissy teigen....

    • Theresa Daniels

      Theresa Daniels

      7 天 前

      She’s not,Chrissy doesn’t even have even half the talent that Carrie does.

  6. Dillon Arnold

    Dillon Arnold

    7 天 前

    Lol working mom.

    • Theresa Daniels

      Theresa Daniels

      5 天 前

      @Dillon Arnold Try again 😏. Why must you assume she has nannies simply because she’s rich? In her book,she says that she does everything herself and that she would feel uncomfortable asking someone to take care of her kids when she can basically do it herself. Nice try but she and her husband are extremely hands on parents,they don’t hand off their sons to a nanny to take care of them. Not every celebrity wants to waste money on a nanny when they can take care of their own kids. Just because she’s rich doesn’t mean she doesn’t struggle. You act like her life is so problem free when that’s simply not true. So you’re telling me juggling kids,her recording career,her clothing line and her life isn’t being a working mom? What would you even know about being a working mom anyways?She’s not sitting around doing nothing having maids wait on her hand & foot,she’s worked VERY hard for every single thing she has and shouldn’t have to apologize or feel bad about anything when she can spend her money how she wants to. Have you seen her workout? This woman works her ass off and you have the gall and sheer audacity to assume she has nannies taking care of her sons and staff waiting on her hand and foot when that is so far from being true. Nice try but she IS relatable to the average working mom because she IS a working mom you stupid dingbat.

    • Dillon Arnold

      Dillon Arnold

      6 天 前

      @Theresa Daniels I didn’t say she doesn’t work hard but don’t act like she doesn’t have 100s of millions and doesn’t have round the clock nannies to take care of all her children’s needs and have full time staff taking care of all of her needs. It’s not like she is in any way relatable to some average struggling working mom going through the trenches of life.

    • Ciaron Smith

      Ciaron Smith

      7 天 前

      @Theresa Daniels Look up Rachmaninov. That's a musician. Not this trash w**re.

    • Theresa Daniels

      Theresa Daniels

      7 天 前

      Actually,she IS a working mom but nice try trying to make a joke out of this😒. She has more talent than you could ever dream of having and she doesn’t sit around doing nothing,she works her ass off for everything she has so she didn’t just sit there and gave things handed to her,she worked for them just like anyone else would.

  7. Ralph Campbell

    Ralph Campbell

    7 天 前

    She is a Beautiful Person

  8. Le Kuso Jiji

    Le Kuso Jiji

    7 天 前

    She’s cute

  9. Beauty On Earth

    Beauty On Earth

    7 天 前

    1st. To everyone who is reading this, you’re cool and adorable. Please stay safe and healthy! Eat more fruits and veggies for a healthy lifestyle! Lastly, let's do whatever we can to save our beautiful Planet Earth!

下一个